Loan Laux. Agency founder. AI operator.

I started as an independent developer specializing in Reaction Commerce (later Mailchimp Open Commerce, wound down after Intuit's acquisition of Mailchimp), a headless, API-first platform most agencies avoided because it required real engineering instead of a plugin marketplace.

That specialty became out:grow: a Dubai-based agency helping retailers and agencies ship headless commerce projects, with clients across Europe and Southeast Asia. In 2021, Trellis, a Boston-based e-commerce agency, acquired out:grow to build out its own headless commerce practice.

I stayed on through Trellis's growth, then its 2024 acquisition by Zaelab, running engineering across the combined team.

Agencies are exactly where AI adoption breaks down: too small for an enterprise rollout, too busy delivering client work to run their own R&D. That's the gap I've been building for, both at CommerceCopilot and now again at out:grow.

out:grow now runs AI workflow audits, team training, and embedded support for small and mid-sized web, commerce, and 360 agencies. Not theory: the same hands-on approach I used with headless commerce, applied to AI.