the:blog
AI adoption for agencies, written down.
Practical guides from audits, trainings, and support retainers with 5-to-50-person web, commerce, and 360 agencies. Written by the founder, from client work.
the:big:picture
Will AI replace agencies? No, but it will reprice them.
Production hours are collapsing in price. Judgment, accountability, and coordination are not. What that means for your next 12 months.
July 8, 2026 · 6 min read
ai:services
White-label AI: how agencies sell AI services without hiring engineers.
Clients ask the agency they already trust. Three delivery models, two pricing rules, and the partner checklist for selling AI work under your brand.
July 1, 2026 · 4 min read
tool:choice
ChatGPT vs Claude for agency work: an honest comparison.
Pick the default by revenue mix, not benchmarks. A task-by-task comparison, where each pulls ahead, and how to run both without chaos.
June 23, 2026 · 4 min read
ai:training
Why most AI training fails at agencies (and the format that works).
The two-hour feature tour changes nothing. Role-specific sessions on live client work, with artifacts and office hours, change Mondays.
June 16, 2026 · 4 min read
tools:and:stack
The AI stack for a small agency: what to pay for, what to skip.
Four categories cover most agency needs. Most stacks we audit have twice the subscriptions and half the usage. The full list, plus what to cancel.
June 9, 2026 · 4 min read
ai:audits
How to run an AI workflow audit at your agency.
Shadow real projects, score workflows on five axes, and write a roadmap with owners and checkpoints. The full method, usable internally in two weeks.
June 2, 2026 · 5 min read
ai:agents
Custom AI agents for agencies: build, buy, or configure?
Agents that earn their keep, the three tiers from configured to custom, what building actually involves, and where agencies get burned.
May 26, 2026 · 6 min read
claude:skills
Claude Skills for agencies: put your playbooks to work.
Skills turn agency process (brand voice, QA checklists, estimate formats) into behavior Claude applies automatically. What they are and which to build first.
May 18, 2026 · 6 min read
ai:and:people
How do I get my employees to actually use AI?
Usage doesn't follow mandates. It follows defaults, permission, and training on live work. Nine tactics that move a team from curious to habitual.
May 11, 2026 · 6 min read
ai:for:agencies
AI for small agencies: what actually works.
Where AI fits in a 5-to-50-person agency, what it costs, why adoption fails, and a 90-day plan that doesn't disrupt client work.
May 4, 2026 · 6 min read